Areva Martin, Esq.
Author, Principal, Martin & Martin, LLP
America’s go-to expert, host and commentator on compelling legal, political, women’s, children’s, and celebrity issues.
“ You’re not going to find a better advocate than Areva Martin. She’s passionate, she knows her stuff and the camera loves her.” —Dr. Phil
“ So hard to find a lawyer that’s fun, smart and personable! Areva Martin is all of that. Our entire team loves her.” —ABC World News
Areva Martin’s next book, Make It Rain!: How to Use the Media to Revolutionize Your Business and Your Brand, will be published by Hachette in 2018. In it, she delivers a new perspective on developing your personal branding, building a career, and creating advantage.
Competition is fierce. Business leaders want a visible platform for their brand. Many study social media marketing and analytics, hire teams to manage their SEO, ROI, KPI, and spend on advertising, promotion and giveaways, yet miss the golden ring to capture their target audience’s attention.
A single appearance on the right TV show would allow them direct access to their markets. And media appearances give them what would be nearly impossible with ordinary promotions: an implicit endorsement by the host that the viewer already likes enough to watch every day or week. Can you imagine convincing that same TV host to support your business or display ad? Not likely. But for three to five minutes on air, you are the expert, and the host is listening to your advice. It immediately imbues you with validation, authority and cache.
Areva teaches readers to spot such opportunities, amplify their message, and then monetize it.